Why this matters
Every agency says it gets results. Prospects have heard it so often that the words don't register anymore. What gets their attention is proof: real clients, real numbers, and a third party vouching that you are who you say you are.
Agency Profile gives you a public page on AlmaSEO that does exactly that. It shows your services, your case studies, and a "Verified AlmaSEO Partner" mark, plus a few stats counted straight from your account so nobody has to take your word for them. Prospects can contact you from the page, and you get a small badge to put on your own website.
One thing to understand before you start: Agency Profile is not your white-label branding. The name and logo that appear on client reports, PDFs, invoices and client emails come from your Billing settings. Agency Profile is your public listing, the page you show to prospects. They are two separate places, and changing one doesn't change the other.
Proof beats claims
Think about how you pick a contractor for your own house. You don't trust the one who says "best in town." You trust the one who shows photos of a kitchen they finished last spring and gives you the homeowner's number.
Marketing works the same way, and search engines lean the same direction. Google's guidance to its quality raters talks a lot about trust: can a visitor tell who is behind a business, and is there evidence the business does what it claims? That guidance doesn't work as a direct ranking switch, but it's a good description of what persuades real people. An agency profile is a trust document. It should answer three questions quickly:
- Who are you? A real name, a real location, a way to reach a person.
- What do you do? The specific services you offer, not "full-service digital."
- Can you prove it? Case studies with specifics.
What makes a case study work
A strong case study has four parts: who the client was, what the problem was, what you did, and what changed, with numbers and a time frame. Compare these two:
| Weak | Strong |
|---|---|
| "We boosted a local business's rankings dramatically." | "Lakeside Mold Pros: website leads rose from 12 to 31 a month between March and August 2026 after we rebuilt their county service pages." |
The strong version can be checked, pictured, and remembered. The weak version could have been written by anyone.
Two rules keep case studies honest. Only claim results you can back up if a prospect asks, and never promise rankings. Google itself warns business owners to be wary of anyone who guarantees a #1 position, so a guarantee on your profile makes you look worse to exactly the people you want to hire you.
Links, and why the badge uses nofollow
Once your profile is approved, AlmaSEO gives you a one-line badge to paste on your own website. It links back to your profile, so visitors can see you're a verified partner.
That link is marked nofollow, and it's worth knowing why, because the same rule applies to your clients' sites.
A normal link tells Google "I vouch for this page," and it can pass a little ranking credit. Links carrying rel="nofollow" (or its cousins sponsored and ugc) tell Google not to treat the link as an endorsement. Google's spam policies specifically call out links embedded in widgets that get pasted across many websites. When hundreds of sites carry the same badge link, it looks like a scheme to manufacture endorsements, not like real ones. Marking the badge link nofollow keeps it doing its real job, which is building trust and getting clicks, with no SEO risk to anyone.
The link from your profile page to your own website is a normal link. That's fine, but don't expect it to move your rankings. One link from one page is a small signal. The profile's real value is the prospects it convinces and the referrals it sends.
Takeaway for client work: if a client wants to hand out a badge, widget or "powered by" link, make it nofollow.
Walkthrough
Where it lives and who can use it
Agency Profile is in the main (global) menu. It's available on the Pro and Agency plans and uses no Data Credits.
| Role | What they can do |
|---|---|
| Owner | Edit, save, submit for approval, read inquiries |
| Manager | Edit, save, submit for approval, read inquiries |
| Analyst | View the profile only |
| Viewer | View the profile only |
There is one profile per agency, and it belongs to the account owner. Team members with edit rights are working on the same shared profile.
Build your profile
- Open Agency Profile from the main menu.
- Fill in the basics: agency name, tagline, description (up to 2,000 characters), team size, the year you were founded, and your contact details. Use a Contact Email you actually check, because that's where new leads go.
- Tick the services you offer. There are 18 to choose from; pick only the ones you really do.
- Add up to three case studies, each with a short summary (up to 500 characters). Use the four-part formula above.
- Add your social profile links.
- Click Save Draft to save without sending it anywhere.
- When you're happy with it, click Submit for Approval.
Choose your agency name carefully before you submit. Your public web address is built from your name, and it's locked once the profile is first approved. That's deliberate: it keeps your shared links and pasted badges from breaking. It also means a rename later won't change the address.
Review and what each status means
An AlmaSEO admin reviews every profile before it goes public, and you get an email when a decision is made.
| Status | What it means | What you can do |
|---|---|---|
| Draft | Saved, not submitted | Keep editing, then submit |
| Waiting for review | Submitted, not yet decided | Wait for the email |
| Approved | Live on your public page | Share the link, add the badge, keep it updated |
| Changes Requested | Not approved as it stands | Edit and submit again |
| Revoked | Taken offline by AlmaSEO | Contact support |
After approval
- Your public page lives at
app.almaseo.com/agency/<your-name>. Share it in proposals, email signatures, and anywhere a prospect wants proof. - The stats on the page are counted automatically from your account (for example, how many sites you manage and how many articles you've published). Deleted sites don't count.
- Your phone number, if you add one, shows on the public page as a tap-to-call link.
- Edits go live immediately. Once approved, anything you save appears on the public page right away, with no second review. The button reads Save changes to remind you. Proofread before you save.
- The badge is available from the editor. Copy the one-line snippet and paste it into your website's footer or About page.
- Inquiries from your page's contact form are emailed to your Contact Email and also listed in the Inquiries card in the editor.
Notes and limitations
- Your public page shows a letter avatar (your initial), not an uploaded logo.
- The public directory of agencies isn't open right now. Your profile page and badge work on their own.
- In the demo, the Agency Profile editor is view-only; saving and submitting are turned off.
Real-world example
Dana runs Greenline Digital, a two-person agency serving home-service businesses around a mid-sized lake town. Her proposals kept stalling at the same question: "Who else have you done this for?"
She sets up her Agency Profile. Before submitting, she settles on "Greenline Digital" rather than her working name, because she knows the web address locks at approval. She ticks the five services she actually sells and skips the rest. Then she writes three case studies:
- Lakeside Mold Pros: website leads rose from 12 to 31 a month between March and August 2026 after Greenline rebuilt their county service pages.
- Bob's Gardening: went from not appearing in the map results for "landscaper near me" in their town to consistently in the top three over about five months, after Greenline cleaned up their business listings and added a page for each service.
- A regional self-storage company: online reservations covered by a new booking page grew from 20% to 45% of all rentals in their first year.
The profile is approved two days later, and Dana gets the email. She adds the badge to her site's footer, puts the profile link in her proposal template, and sets her Contact Email to the inbox she checks every morning.
A month later, a tree service owner finds her through a client's referral, clicks through to the profile, reads the Bob's Gardening case study, and sends an inquiry. It lands in Dana's inbox and in the Inquiries card. She replies within the hour.
Meanwhile, Dana's Manager asks why the new client's first report still shows the old logo. Dana remembers: reports use the Billing settings, not the profile. She updates the logo there.
Key takeaways
- Agency Profile is your public proof page, not your white-label branding. Report and invoice branding comes from Billing settings.
- Only the owner and Managers can edit or submit it; Analysts and Viewers can view it.
- Pick your name before submitting. The web address locks at first approval.
- After approval, edits go live immediately, so proofread before saving.
- Strong case studies name the client, the result, the time frame and what you did. Never promise rankings.
- Badge and widget links should be nofollow. Google treats mass-distributed widget links as a link scheme.