See AlmaSEO on a live client workspace The running app, fully populated. No signup, no login.
AlmaSEO All-Layer Marketing Associate

Google Ads

A Google Ads management tool that already knows how the site is doing.

Quality Score is Google grading your landing page. That’s an SEO problem arriving as a bigger ad bill — and every PPC dashboard on the market shows you the score without being able to do a thing about the page. AlmaSEO runs the campaigns and holds the organic data for the same client, in the same profile.

See Google Ads in the demo See pricing

Google Ads management and SEO are the same client. They are never the same screen.

The split is a habit, not a fact. You run the SEO in one tool and the paid in another, and once a month you assemble two sets of numbers into one report for a client who has never once thought of their marketing as two things. They asked whether it’s working. You have two answers and no way to lay them side by side.

Quality Score is where the seam actually hurts. A keyword scoring four out of ten means Google has looked at the landing page and found it a poor answer to the query — and the punishment is a higher cost per click, forever, until somebody fixes the page. That is an SEO job. It arrives as a PPC number, in a PPC tool, in front of a PPC person who can see the score and not the page.

AlmaSEO puts the paid account inside the client profile that already holds their Search Console data, their rankings, their content and the log of work you’ve done for them. The keyword with the bad landing page experience names the URL. The organic data for that URL is on the same client, in the same place. The whole tab runs on every plan — there is no Google Ads tier here.

PPC management for the SEO who inherited an account — and the agency running both.

For the SEO who inherited the Ads account

Nobody has touched it in a year and it’s still spending.

It came with the client. You have the login somewhere and you open it about as often as you open your own pension statement. You don’t know which campaigns are live, which keywords are eating the budget, or whether the whole thing should have been paused in March — and every month it quietly bills.

  • What every campaign spent in the last thirty days, and whether it’s up or down
  • Pause a campaign from the row you found it on
  • The keywords Google is charging you extra for, and why

For the agency running paid and organic

Two logins, two reports, one client who wants one answer.

You do the SEO and you do the ads, and they live in different tools that don’t know about each other. So the monthly report is a copy-paste job, the client asks whether the blog post helped the ad campaign, and the honest answer is that nothing you own can tell them.

  • Paid spend on the same client profile as the organic data
  • Landing page experience named against the actual URL
  • One activity log covering the work on both sides

The Google Ads reporting tool, screen by screen.

Connect the account once. Everything below reads the last thirty days from the client’s own Google Ads account — no export, no re-keying, and no data bought from anybody.

Quality Score, broken into its parts

The one number that tells an SEO what to do next.

Split into the three things Google actually grades

A single Quality Score tells you something is wrong. AlmaSEO shows the three components underneath it — landing page experience, ad relevance and expected click-through rate — each rated below average, average or above. Which one is dragging decides who fixes it: the page is yours, the ad copy is the PPC job.

Named against the URL being graded

Every keyword comes back with the landing page it points at. So “landing page experience: below average” stops being a scolding and becomes a specific page on a specific site — the same site whose Search Console data, rankings and content are on this client profile already.

Sorted by what it’s costing you

The hundred keywords with the most impressions, counted into high scorers, low scorers and the middle band worth working on. A keyword scoring three on nothing is a curiosity; a keyword scoring three on thirty thousand impressions is a monthly invoice.

Plan Every plan. Reads the client’s own Ads account.

IncludesLanding page experienceAd relevanceExpected CTRFinal URL per keywordHigh / low / opportunity counts

Quality Score Insights Screenshot coming
Quality Score across the account — the average above a per-keyword table carrying each keyword's score, its three component ratings and the landing page it sends traffic to.

What the money did

Thirty days, against the thirty before it.

Four numbers and whether they moved

Impressions, clicks, cost and click-through rate for the last thirty days, each carrying its change against the preceding thirty. Not a number floating on its own — the number and its direction, which is the only version a client can react to.

The daily shape underneath

Impressions and clicks plotted day by day, so a spend spike has a date attached and you can go and find out what happened that Tuesday.

Campaign by campaign

Every campaign with its status, its type, what it spent, what it returned in conversions, and the budget it’s working against — ordered by impressions so the loudest one is first.

Plan Every plan. Reads the client’s own Ads account.

IncludesImpressionsClicksCostCTRPeriod-over-period changeDaily trendConversionsBudget

Analytics & Reports Screenshot coming
The last thirty days of a client's account — impressions, clicks, cost and CTR with their period-over-period movement, above a daily performance chart and the campaign table.

Where it went

The four breakdowns you check before a client call.

Keywords, with match type and real CPC

What each keyword cost, what it returned, the match type it’s running on and the quality score attached to it — the table where an expensive broad match usually confesses.

Ads, with the headline that ran

Responsive and expanded text ads with their headlines pulled out, their status, and the impressions, clicks, cost and conversions against each. You can see which creative did the work.

Locations and devices

Where the impressions and spend actually landed geographically, and how they split across device — the two breakdowns that most often explain a campaign that looks fine in aggregate and isn’t.

Plan Every plan. Reads the client’s own Ads account.

IncludesMatch typeAverage CPCAd headlinesAd statusGeographic spendDevice split

Campaign management

Three things you can change without leaving.

Pause or enable a campaign

From the row you found the problem on. It writes to the real account, so a campaign paused here is paused in Google Ads — not flagged for someone to go and do later.

Create a campaign

Name it, set the daily budget, pick the type. Enough to get a new search campaign standing without opening the Ads interface.

Add keywords

Push keywords into an ad group with the match type and the bid you want. The natural next step after a keyword research session that found something the account was missing.

Plan Every plan. Writes to the client’s own Ads account.

IncludesPause / enableCreate campaignDaily budgetAdd keywordsMatch typeBid amount

Keyword Planner, in the same place

Google’s own planner, read from the account you’re working on.

Ideas, from the source

Keyword ideas pulled from Google’s planner through the client’s own account, rather than a third-party estimate of what Google might say.

History behind the number

Historical metrics for the keywords you’re considering, so a term that looks strong today can be checked against what it did over the year.

Plan Every plan.

IncludesKeyword ideasHistorical metrics

What this Google Ads tool changes — and what it only shows you.

A PPC tool that blurs the line between reading an account and running one is a tool that gets you shouted at. So here is the line.

Three things write to Google Ads. Everything else reads.

You can pause or enable a campaign, create a campaign, and add keywords. That is the complete list, and all three go to the live account. Budgets, bid strategies and ad copy are shown to you here and changed in Google Ads — this page is not going to imply otherwise so that a demo looks better than the product.

The reporting window is the last thirty days.

Every figure covers thirty days, and the headline numbers compare against the thirty before them. There is no custom range and no year-on-year comparison. For the longer view, the growth report is where trends over time live.

You connect the landing page to its organic data. AlmaSEO puts them in reach.

Quality Score names the URL Google is grading, and that client’s Search Console data, rankings and published content sit on the same profile. What AlmaSEO does is end the tab-switching and the two-tools problem — it does not silently stitch the paid keyword to the organic row and present a conclusion it hasn’t earned.

Quality Score covers the keywords that have one.

The top hundred by impressions, and only those Google has actually scored — a brand-new keyword with no history doesn’t have a score to show. The three components come back as ratings rather than numbers, because that is how Google reports them, and a tool that turns “below average” into a decimal is inventing precision.

What this PPC reporting software costs: nothing on top.

There is no Google Ads tier in AlmaSEO. There isn’t a Google Ads add-on either.

Free, on every plan

The whole tab — the reporting, the breakdowns, Quality Score, the campaign controls and the planner. Solo runs the same Google Ads tools Agency does, because the difference between the plans is how many clients and how much output, not which parts of a client you’re allowed to see.

No Data Credits

Credits exist for data AlmaSEO buys from a provider on your behalf. This isn’t that — it reads the client’s own advertising account through their own connection, so refreshing the numbers on a Monday morning costs nothing at all.

Google Ads management questions people actually ask.

Can I actually manage campaigns, or only look at them?

Three things change the live account: you can pause or enable a campaign, create a campaign with a name, a daily budget and a type, and add keywords to an ad group with a match type and a bid. All three write straight to Google Ads. Everything else — budgets, bid strategies, ad copy — is shown here and edited in Google Ads. That is the whole line, and it's drawn deliberately rather than blurred.

What does Quality Score tell me that Google Ads doesn't?

The same score, split into the three things Google grades — landing page experience, ad relevance and expected click-through rate — with the landing page URL named beside each keyword, on a client profile that also holds that site's Search Console data, rankings and content. Google shows you a number in a tool that has no idea what the page says. The point isn't better data, it's the data being in reach of the person who can fix the page.

Does AlmaSEO connect the paid keyword to my organic ranking automatically?

No, and it would be easy to imply otherwise. Quality Score names the URL Google is grading, and the organic data for that same site is on the same client profile — so the two are a scroll apart instead of two logins apart. Reading across them is your job. AlmaSEO isn't going to stitch a paid keyword to an organic row and present a conclusion it hasn't earned.

How far back does the reporting go?

Thirty days, with the headline figures compared against the thirty before them so every number carries a direction. There is no custom date range and no year-on-year comparison in this tab. For trends over a longer period, the growth report is the surface built for it.

Which plan do I need for Google Ads?

Any of them. There is no Google Ads feature switch on any plan, so Solo gets the same tab Agency does. It also spends no Data Credits, because it reads the client's own advertising account over their own connection rather than buying data from a provider.

Can I do keyword research for the ads account here too?

Yes. Google's own Keyword Planner is wired in through the client's account — keyword ideas and historical metrics from the source, rather than a third party's estimate of what Google would say. Anything you like the look of can be pushed into an ad group as a keyword without leaving.

Will it show conversions and cost per conversion?

Conversions come through per campaign and per ad alongside impressions, clicks and cost, so you can see which campaign and which creative actually produced something. What's counted as a conversion is whatever the client's Google Ads account is set up to count — AlmaSEO reports it, it doesn't define it.

Does the ad spend appear in the client report?

Yes. Google Ads is available as its own section in the client report, covering spend, clicks, conversions, cost per click and cost per conversion with a campaign breakdown. It is switched off by default, because a spend section reading zero is worse than no spend section at all.

See the Google Ads management tool on a live account.

The demo client is running real spend across real campaigns. Open Quality Score, find the keyword with the worst landing page experience, and note that the page it names is a site whose organic data is two clicks away on the same profile.

See Google Ads in the demo See pricing