White label is not one feature here — it is a property of every client-facing surface, starting before they are a client at all. Each one has a page of its own if you want the detail.
The proposal, before they are a client at all
Agency plan
The quote that wins the work is the first thing a prospect ever reads from you, and it opens on a page carrying your business name and your brand colour, with accept and decline sitting at the bottom of it. Build it from line items, send it, and it tells you when they’ve opened it. If your portal is on your own domain, the proposal is served from there too — so at the moment they are deciding whether to hire you, nothing in front of them names a vendor.
Proposals, reports and invoices →
The white label SEO dashboard, on an address that belongs to you
Agency plan
A private link, generated per client, on a hostname of your own if you want one — clients.youragency.com rather than ours. They open it and see their work reports under your business name, your logo and your brand colours, with no AlmaSEO anywhere on the page or in the URL. No account to create and no password reset six months later, unless a particular client wants a login, in which case you set them an email and password. Rotate the link or revoke it and it dies instantly.
How the client portal works →
The monthly report
Pro and Agency
The rankings and traffic and the work you logged, in one branded document — because a client who is ranking fine still churns if they never saw anything happen. Hours are hidden on anything published to the portal: your client sees deliverables, never your cost.
White label reporting in full →
The audit you hand over
Included
Technical, AI-search, infrastructure and local audits, exported with your brand on them rather than ours. The audit is often the first thing a prospect ever receives from you, which makes it the worst possible place for someone else’s logo.
White label SEO audit tools →
The invoice
Pro and Agency
Your business name, address, phone and billing email in the header, your own invoice prefix and numbering, your tax rate and your footer note. It is drawn from your agency’s billing profile, which is a different record from anything client-side — so nothing about your business leaks into their portal, and nothing about them leaks onto your invoice.
Reporting that ends in an invoice →