AlmaSEO
All-Layer Marketing Associate
Finding the Work
AlmaSEO reads your own Search Console and scores every keyword by where you actually rank — because four positions from page one beats ten thousand searches you’ll never win. These are the SEO quick wins the data already knows about: striking-distance keywords, cannibalized queries, content decay and the gaps between them. It costs nothing to run, on every plan.
Open any keyword tool and it hands you a spreadsheet of search volumes. Ten thousand a month, difficulty 78, and no indication whatsoever of whether you have any business chasing it. So you pick something plausible, write four thousand words, and find out nine months later that you were never going to outrank the incumbent.
Meanwhile the actual opportunity was already sitting in your Search Console: a page at position six with a headline nobody clicks, two of your own articles fighting each other for the same query, and a post that quietly lost forty percent of its traffic in March while you weren’t looking.
AlmaSEO starts from that data instead. Every list on this page is built from queries you already rank for — ranked by how much traffic is genuinely recoverable, not by how big the number looks.
For the solo SEO or in-house marketer
Search Console is free, it’s yours, and it knows exactly which of your pages are one good title tag away from real traffic. Almost nothing does anything useful with it beyond drawing a line chart.
For the consultant taking on a new account
The first month of a new engagement is a scramble to find wins that justify the retainer. Starting from a blank keyword tool is the slowest possible way to do that.
Connect Search Console and these populate. No credits, no tier, no add-on — they read data Google already gives you and do the arithmetic nobody wants to do by hand. Five of them sit side by side in one panel, each tab carrying a live count of what it found.
The queries sitting just off page one, ranked by what you’d actually gain.
Queries ranked 4–15 with real impression volume behind them. Below fifteen you’re rewriting the page; above three you’ve already won. The band in between is where a title tag and a paragraph move the needle in a fortnight.
AlmaSEO compares your actual click-through rate against what a normal result earns at position three, multiplies by your impressions, and sorts by the difference. The number at the top of the list is an estimate of the extra clicks, not a vanity score out of a hundred.
Sitting at #6 with a 1% click rate isn’t a rankings problem, it’s a headline problem — and the score separates the two. You stop building links at a page that needed a better title.
Every row has a Fix in SSH button that lands the keyword in AI Agent Workspace with its position, its impressions and a written brief to rewrite the title tag. That handoff needs Pro, since that’s where AI Agent Workspace lives — the list itself is on every plan.
Plan Free on every plan. No Data Credits.
Powered by28-day windowImpression floorEstimated extra clicksExpected-CTR curve
Pages already on page one that don’t earn what page one should.
Every page in the top ten with real impressions behind it, compared against the click-through rate a result in that position normally earns. Where yours falls short, that shortfall is the finding.
The gap is multiplied by your actual impressions, so the list is ordered by the clicks you’d recover — not by whichever page has the most embarrassing percentage.
Quick Wins works on queries sitting off page one. This works on pages already on it. One tells you what to push up; this tells you what’s already there and quietly wasting the position.
Plan Free on every plan. No Data Credits.
Powered byPositions 1 to 10Impression floorExpected-CTR curveRecoverable clicks
The slow fade, which no single comparison will show you.
AlmaSEO compares three consecutive thirty-day periods and keeps only the pages that fell in both steps — older beat middle, middle beat recent. A page that dipped and recovered doesn’t qualify; a page quietly bleeding for three months does.
Traffic Drops catches the fall you’d notice. This catches the decline you wouldn’t — the post that was worth four hundred clicks a month last quarter and is worth two hundred and forty now, having never once dropped enough in a month to trigger anything.
Total decline from the oldest window to the newest, with the percentage alongside, so you refresh the page that cost you the most traffic rather than the one with the steepest-looking line.
Plan Free on every plan. No Data Credits.
Powered byThree 30-day windowsMonotonic declineTotal dropDrop percentage
The pages that lost clicks, and which of four things caused it.
Page-level, with a floor on prior clicks so a page that went from two clicks to one doesn’t crowd out the one that went from nine hundred to four hundred.
Lost ranking, click-through collapse, falling demand, or disappeared entirely — and mixed when it’s more than one. A page whose position held but whose click rate halved is a completely different job from one that fell six places.
Sometimes the page is fine and the search just stopped happening. AlmaSEO says so rather than letting you spend a week optimising against a seasonal curve.
Plan Free on every plan. No Data Credits.
Powered byPeriod-over-periodCause classificationClick deltaPrior-click floor
A keyword cannibalization checker for the queries where your own pages compete with each other.
AlmaSEO buckets 28 days of query-and-page data, keeps the queries where multiple pages of yours appear with real impressions behind them, and ranks them by how much traffic is caught in the split.
Clicks, impressions, click rate and position for each URL fighting for that query — so you can see which one Google actually prefers before you decide which to consolidate and which to redirect.
Plan Free on every plan. No Data Credits.
Powered byQuery + page pairingImpression floorPer-URL breakdownRanked by traffic at stake
Five sources merged into one scored list — without calling a paid API.
Your Search Console queries, the content gaps found on your own site, any volume and difficulty figures previously looked up, cached SERP data, and free Google Suggest expansion off your seed terms. Merged, deduplicated and scored.
Striking distance is worth more than raw volume. Position 4–10 scores highest, 11–20 next, a confirmed content gap adds to it, and a page already on page one with a click rate under two percent is flagged as its own kind of opportunity.
Transactional, commercial, navigational or informational, so a page of how-to queries doesn’t get scored against a page of buying queries.
The list leaves the tool. It also serves the AlmaSEO WordPress plugin directly, so the keywords you’re targeting reach the site you’re writing on.
Plan Free on every plan. No Data Credits — it’s an aggregator, not a lookup.
Powered byFive merged sourcesOpportunity scoreIntent classification24-hour refreshCSV export
Its own panel, and two ways in: a free Search Console scan, and one AI read of everything you’ve published.
Queries Google is already showing you for, where nothing on the site is a dedicated or well-performing answer. It’s the cheapest content brief there is, because the demand is already proven — and AlmaSEO drops your brand terms before it starts, so the list is topics rather than people typing your name.
A hundred queries come back sorted into six verdicts — quick win, page two, content gap, keyword target, competitive, already covered — each with the sentence explaining what to do about it. The six are set out below.
A gap row hands off into the article composer pre-populated — the one place in AlmaSEO where finding the work and doing it are a single click apart. Publish the article and the row flips to Addressed with the date on it.
Search Console only knows the queries you already surface for. One AI pass reads your services, your industry and your entire published library, then names fifteen topics a serious site in your field would cover and you don’t. That one costs a single AI action — Solo carries 100 a month, Pro 500, Agency 999.
Plan Free on every plan, panel and scan alike. No Data Credits. AI Gap Discovery spends one AI action per run.
Powered bySix verdictsSitemap + WordPress cross-checkComposer handoffDismissAddressed tracking
Most content gap analysis is a keyword export with the word “gap” on it — and half the rows are things you wrote eighteen months ago. AlmaSEO reads the site before it says a word about what’s missing: your articles, your sitemap, and your WordPress library. A topic you already own never reaches the list as a gap.
Your Search Console, sorted.
The topics the data can’t know about.
Three sources, checked in order.
Gaps closed, not gaps found.
A single list of missing topics is the reason content plans stall: writing an article is the wrong response to most of what’s on it. AlmaSEO says which job each query actually is.
Ranking four to ten with real impressions behind it. A targeted article is enough to push it into the top three, and the traffic arrives in weeks rather than quarters.
Eleven to twenty. Google already believes you belong in the conversation; nothing you own is quite the answer yet. This is the band where new content pays back fastest.
Twenty impressions or more and almost no clicks. Google keeps putting you in front of these searchers and they keep choosing someone else, because nothing on the site is written for them. This is the one that genuinely needs a dedicated page.
Someone searching your login page, your portal, your domain. It has impressions and it is not a topic. AlmaSEO says so plainly: weave the phrase into a page you already have, and spend the writing week somewhere else.
Past position twenty with volume behind it. Real demand, and a fight you win by building authority over a year rather than by publishing one article on Thursday.
Matched to something you’ve published. It stays visible so you can watch how the existing page performs, and it never turns up again as a suggestion to write the article twice.
Plan The panel and the scan are free on every plan, Solo included. No Data Credits.
Queries below the thresholds don’t appear at all. A list that shows you everything is the same as a list that shows you nothing, and a query with four impressions is not a content decision.
Search Console can’t tell you where you stand on a keyword you don’t rank for yet, what your competitor ranks for, what a live SERP looks like today, or whether ChatGPT mentions you. Those answers have to be bought from a data vendor, so AlmaSEO charges them through Data Credits — priced per run, shown before you spend, never a tier upgrade. Every one of these is available on every plan, including Solo.
The keywords you chose — and where you actually stand on them.
Paste in the phrases you’re being paid to move, rather than whatever Search Console happened to surface this month. Solo tracks 25, Pro 150, Agency 500. Building and editing the list costs nothing — you’re charged for looking, never for keeping.
Every check searches Google for each phrase on your list and reads the top 100 results for your domain — not a lookup in someone’s keyword database, which is where niche and long-tail phrases go missing. It costs 50 Data Credits per keyword, and the total is shown before you confirm. The last result stays on screen until you check again.
If the site has a location, the search runs as if from that city — Marietta, not a national average — which is the only number a local business cares about. Sites without a location get the US-wide result.
A tracked keyword outside the top 100 comes back marked Not in top 100, plainly, instead of quietly dropping out of the table the way a rank tracker with nothing to report usually does. The ones you do rank for arrive with position, previous position and the URL Google actually chose.
When Google’s results don’t show you but your own Search Console does, the row shows that position with a GSC badge so you know which source it came from. And beside any phrase you don’t rank for, it lists the related Search Console keywords you do — the ones containing the same words, each with its position — so “nowhere for emergency tree removal” comes with “but #18 for emergency tree removal marietta ga”. Needs Search Console connected.
Every check is saved and charted — up to thirty of them — so a client conversation about progress is a line on a screen rather than a claim. Nothing runs on a schedule, so the history is exactly as dense as the number of times you pressed the button.
Plan Every plan. 50 Data Credits per keyword per check. 25 keywords on Solo, 150 on Pro, 500 on Agency.
Powered byYour own keyword listTop 100 positionsPosition and previous positionCity-level resultsRelated Search Console keywordsTrend chart
What the results page actually looks like right now.
Whether an AI Overview is present, whether a featured snippet is taking the click, what the People Also Ask box contains, and what the organic results actually are. Findings hand off to AI Agent Workspace on Pro and up.
The Google Ads figures for a keyword, when you want a volume number to put next to an impression count. If the client is actually running Google Ads, the same keyword’s real cost and quality score are on their profile too. This is the only path to real search volume in AlmaSEO — Search Console gives impressions, not volume, and the free lists are honest about the difference.
Plan Every plan. 25 Data Credits per keyword, either scan.
Powered byAI Overview detectionFeatured snippet detectionPeople Also Ask6-hour cache
Whether Google’s AI answer cites you — on the keywords you already rank for.
Your top Search Console queries, checked against live SERPs, recording whether an AI Overview appeared at all and whether your domain is cited inside it.
Each run is saved, so the answer to “are we losing AI citations” is a trend rather than a screenshot. This is one of the few things here that does persist over time.
Plan Every plan. 25 Data Credits per keyword checked.
Powered byDomain citation matchRun historyGSC keyword selection
The keywords and links they have and you don’t.
The queries a competitor ranks for and you don’t — the single most reliable source of a content plan that isn’t guesswork. 150 Data Credits per run.
Who you’re actually competing with in the results, which is regularly not who the client thinks. 100 Data Credits.
Domains linking to a competitor but not to you, alongside your own backlink authority, referring domains, anchors and new-or-lost links. 100 Data Credits for the gap, 150 for a full link profile.
Volume, difficulty, CPC and intent applied in bulk across your Search Console keywords, so the free lists get a commercial dimension. 100 Data Credits per batch.
Plan Every plan. Priced per run, shown before you spend.
Powered byKeyword gapLink gapCompetitor discoveryBulk enrichment
Whether the assistants know you exist.
Whether your brand surfaces in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. The full treatment of this lives on the AI Search page — here it’s one more input into deciding what to work on.
Plan Every plan. 75 Data Credits per run.
Powered byChatGPTPerplexityGeminiAI Overviews
This category is full of tools that describe a dashboard as an engine. Here is exactly where the automation ends.
The Keyword Tracker keeps your list and charts your history, but it moves when you move: you press the button, AlmaSEO checks the keywords you chose, and that result joins the chart. There is no overnight scrape, no position logged every morning, and no alert waiting for you at nine. That is a deliberate trade rather than a missing feature — a daily check of every keyword is the most expensive habit in this category and most of what it buys gets read once a month, so AlmaSEO charges you for the checks you actually want and nothing for the ones you don’t. If you genuinely need a position on the record every day whether anyone reads it or not, keep the tracker you have. And note the free lists show a different number again: Google’s own average position over a rolling 28 days, which is the right thing for deciding what to work on. The tracker searches from the site’s own city when it has one; the Local Rankings check, which finds the city keywords you already rank for, is a separate metered tool.
The five Search Console diagnostics — Quick Wins, CTR Gaps, Traffic Drops, Content Decay and Cannibalization — do sit together in one panel, one click apart, each tab showing how many findings it has. That is genuinely one place to look. What they are not is fused: each keeps its own scoring, and nothing merges them into a single ranked queue that says do this, then this. Keyword Research and Content Gaps sit elsewhere again. So you get five focused answers side by side rather than one master priority list, and AlmaSEO would rather say that than imply an ordering it doesn’t compute.
Every score is opportunity-only — how much traffic is recoverable, not how hard it will be to recover. Difficulty figures are available once you enrich a keyword, but they sit next to the score rather than inside it. There is no impact-versus-effort matrix, and building one on a difficulty number bought from a vendor would be false precision anyway.
Quick Wins, CTR Gaps, Traffic Drops, Content Decay and Cannibalization are computed fresh from Search Console each time you open them. Nothing records that one was surfaced, actioned or resolved, so AlmaSEO can’t show you “eight of twelve fixed this month” for those five — a fixed page simply stops appearing, which is honest but isn’t a progress report. Content Gap Analysis is the one exception, and it is deliberate: its rows persist, so it can count the gaps you actually closed.
This is the shortest section on the site, because the answer is any of them.
All seven free lists — Quick Wins, CTR Gaps, Traffic Drops, Content Decay, Cannibalization, Keyword Research and Content Gaps — plus every metered lookup: keyword tracking, live SERP checks, search volume, AI Overview tracking, keyword and link gaps, competitor discovery and bulk enrichment. Not one thing in this area is locked behind a higher tier. The metered lookups are paid for in Data Credits, which every plan carries and every plan can top up.
One number does move with the plan, and it’s a size rather than a lock: the Keyword Tracker holds 25 keywords on Solo, 150 on Pro and 500 on Agency. The tool itself opens on every plan, a check costs the same 50 Data Credits per keyword on every plan, and a solo operator watching their own site rarely wants a list longer than the first number.
The Fix in SSH button on a Quick Wins row hands the keyword, its position and a written brief straight into AI Agent Workspace, which is a Pro feature. The list is free everywhere; it’s the place the finding lands that needs the upgrade.
One thing worth being clear about: Search Console gives you impressions, not search volume. The free lists are built on impressions, which is genuinely the better signal for your own site — it’s demand Google has already shown you. Volume is a number about the whole market, it has to be bought, and AlmaSEO would rather charge you honestly for it than pretend the free list contains it.
Start from the data you already own. AlmaSEO builds seven lists out of your own Search Console history — Quick Wins, CTR Gaps, Content Decay, Traffic Drops, Cannibalization, Keyword Research and Content Gaps — and none of them cost anything to run. Each one answers a different version of “what should I do next” rather than handing you one undifferentiated pile of issues.
A query you already rank for between positions four and fifteen, with real impression volume behind it. Below fifteen you are rewriting the page; above three you have already won. The band in between is where a better title tag and an extra paragraph move the needle in a fortnight.
It compares your actual click-through rate against what a normal result earns at position three, multiplies the shortfall by your impressions, and sorts by the difference. The number at the top of the list is an estimate of the extra clicks available, not a vanity score out of a hundred — which also means it tells you when the problem isn’t rank at all. Sitting at position six with a one per cent click rate is a headline problem, and the score separates that from a ranking problem.
Not in the free lists, and this is worth being straight about. Search Console gives you impressions, not search volume, and the seven lists are built on impressions — which is genuinely the better signal for your own site, because it is demand Google has already shown you. Volume is a number about the whole market and it has to be bought. The Live SERP Check returns the Google Ads volume, CPC and competition figures for a keyword, and it is the only path to a real search-volume number in AlmaSEO.
Yes, on demand rather than on a schedule. You give the Keyword Tracker the phrases you care about — 25 of them on Solo, 150 on Pro, 500 on Agency — and press check when you want to know. Each check is a real Google search per keyword, run from the site’s own city if it has one, reading the top 100 results. Back come the ones you rank for with position, previous position and the URL Google chose, and the ones you don’t marked plainly as not in the top 100 — with the related Search Console keywords you do rank for listed beside them. A check costs 50 Data Credits per keyword, the total is shown before you confirm, and each result is saved so a trend chart builds up out of the checks you actually ran. What AlmaSEO deliberately does not do is scrape every keyword every morning whether you are looking or not — if a position logged daily is what you need, keep the tracker you have.
Traffic Drops catches the fall you would notice: the last 28 days against the 28 before them, page-level, with a floor on prior clicks so a page that went from two clicks to one doesn’t crowd out one that went from nine hundred to four hundred. Every drop is given a cause — lost ranking, click-through collapse, falling demand, or disappeared entirely. Content Decay catches the decline you wouldn’t: three consecutive thirty-day windows, keeping only the pages that fell in both steps, so a page that dipped and recovered doesn’t qualify but one quietly bleeding for three months does.
Yes. AlmaSEO buckets 28 days of query-and-page data, keeps the queries where more than one of your URLs appears with real impressions behind it, and ranks them by how much traffic is caught in the split. Each competing page is listed with its clicks, impressions, click rate and position, so you can see which one Google actually prefers before deciding what to consolidate.
What you already rank for, rather than a blank search box. It pulls your Search Console queries, the content gaps found on your own site, any volume and difficulty figures previously looked up, cached SERP data, and free Google Suggest expansion. Scoring treats striking distance as worth more than raw volume — positions four to ten score highest, eleven to twenty next — and results are sorted by intent so a page of how-to queries isn’t scored against a page of buying queries. The list exports to CSV and feeds the AlmaSEO WordPress plugin directly.
In two passes, and the first one is free. The scan reads the top hundred queries in your Search Console, drops your brand terms, and sorts what is left into six verdicts — quick win, page two, content gap, keyword target, competitive, and already covered — each with the sentence explaining what to do about it. Before anything is called a gap it is checked against what you have published, using your AlmaSEO articles, your sitemap and your WordPress library, so a topic you already own never comes back as a suggestion to write it twice. The second pass is AI Gap Discovery: it reads your services, your industry and your whole published library and names fifteen topics a serious site in your field would cover and yours does not. The panel and the scan are free on every plan; AI Gap Discovery spends one AI action, and every plan carries a monthly allowance of those — 100 on Solo, 500 on Pro, 999 on Agency.
No, and that is the part most gap tools get wrong. AlmaSEO reads the site before it says anything is missing — every article it has published for you, the site’s own sitemap, and the WordPress library itself where there is one. If most of a query’s words already appear in something you published, the query is marked Covered rather than offered as a topic. Covered rows stay on screen so you can watch how the existing page performs, but they never turn up in the write pile.
Yes. Publish an article for a gap and its row flips to Addressed with the date on it, and the scorecard at the top of the panel counts total opportunities, addressed, remaining and quick wins with a progress bar beside them. Re-running the scan refreshes the impressions and positions without losing that history, so the number that matters — gaps closed, not gaps found — keeps counting across months. Anything not worth doing can be dismissed, and a later scan can still surface it again.
Every row carries a Fix in SSH button that lands the keyword in AI Agent Workspace with its position, its impressions and a written brief to rewrite the title tag. That handoff needs Pro, because that is where AI Agent Workspace lives — the list itself is on every plan. A content gap hands off the other way, into the article composer with the keyword already loaded.
Open the quick wins in the demo, then connect your own Search Console and watch the same list build from your data. It costs nothing to run and it takes about a minute.