AlmaSEO
Always Learning Marketing Assistant
Client Reporting & Billing
One report carries what the rankings did and what you did — then becomes the portal your client opens and the invoice they pay by card, on your logo, your colors, your name. Nobody else closes that loop.
Reporting software sends the graphs: clicks up, impressions up, a rankings chart with a paragraph on top. It shows what happened, never what you did about it — which is why clients who are ranking fine still churn. They never saw the work. So you write a second email, by hand, listing the month’s work, and hope the client reads both.
Then, separately again, in different software, you try to remember what you did all month so you can bill for it. The invoice goes out late, gets paid later, and the hours you actually worked were never written down anywhere in the first place.
AlmaSEO makes those one act. The rankings, the traffic, the calls from the map listing and the work you logged land in a single branded email — the numbers say what changed, the entries underneath say why. And the same entries become line items on the invoice that charges for them. One source, every artifact, no retyping.
For the solo SEO or freelancer
You finish the month, then spend an evening reconstructing what you did, writing it up, building an invoice somewhere else, sending it, and then asking for it again in three weeks. The work was the easy part.
For the agency
They churn because nothing visibly happened. A branded portal where the month’s work is sitting there, itemized, in your colors, is the cheapest retention tool you will ever deploy — and it costs you no extra effort, because it’s built from the log you already kept.
Follow a single logged entry from the timer to the money. It becomes an SEO dashboard for clients, then a report, then an invoice — every step below is the same record, wearing a different hat.
Where the record starts — free on every plan.
Up to three timers going at once across different client sites, because that’s how the day actually goes.
Phone calls, client meetings, research, DNS and hosting, competitor analysis, design, admin. The unglamorous hours are the ones clients forget you worked.
Forgot to start the timer? Add the entry with its duration and date. The record matters more than the ceremony.
Plan Free on every plan — including Solo.
Powered byWork categoriesDuration on any entryPer-site logsScreenshots on entries
The month’s numbers and the month’s work, written up for someone who isn’t technical.
Search Console, Analytics, the Business Profile and Google Ads, assembled into a single branded report. Search and paid sit side by side, so the client sees what the whole budget did rather than reconciling two documents.
Not just “clicks are up 14%” — the actual queries behind it, biggest gains and biggest drops, measured against the period before. The number tells them something changed; this tells them what.
Where the client’s Analytics has key events configured, conversions lead the traffic card and carry through to each channel — so the report opens with the number they’re actually buying.
Each source is a switch, and each table under it is its own. A client who doesn’t care which countries their traffic came from never sees that table again — the choice saves against that client and becomes their default.
Under the numbers, the work: pick the entries, group them by category, add a personal note at the top. Anything logged as an error is filtered out automatically — a retry you already fixed is not news your client needs.
Hide hours, hide dates, or both. Some clients should see effort; most should see outcomes. You decide per report.
A plain style that reads like you sat down and typed it — no template, no letterhead. For the clients who’d find a designed report cold.
Plan Pro and up.
Powered byWeekly click trendYear-on-yearContent gapsSearch appearancePersonal noteCC and BCCPreview before send
An SEO client dashboard on your brand, with no login for them to forget.
Your logo, your primary and secondary colors, your business name. The client sees your agency — there is no AlmaSEO badge to pay to remove.
One private link, no account to create, no password reset email six months later. Generating a new link retires the old one instantly.
Hours are force-hidden on every report published to the portal — not a checkbox you might forget, a rule the portal enforces. Your margins can’t escape by accident.
Plan Agency.
Powered byReport archiveInstant revokePortal-only publishingBrand colors
Whether the client is actually worth what you charge.
Hours agreed against hours burned, on your billing cycle — whichever day of the month that starts on. Overage can roll forward or be written off at close.
Retainer revenue measured against the hours you actually logged, per client and across the whole book. The client who feels fine and is quietly losing you money shows up here.
The same hours feed pacing and workload signals, so an account quietly eating your week gets noticed before you burn out on it.
Plan Retainer tracking is Pro. Cross-client profitability is Agency.
Powered byBilling cycle dayOverage rolloverPeriod closePortfolio roll-up
Where the tracked hours turn into money owed.
One modal turns the work you logged into billable line items, priced at the rate implied by the retainer. Grouped or itemized, your call.
Your logo on the PDF, your business name, your reply-to address, your invoice numbering. The client never learns what software you use.
Weekly through annual. The invoice regenerates on schedule, copies its line items, and sends itself if you want it to.
Plan Pro and up.
Powered byPDF attachedDiscounts and taxExpensesRevenue summaryVoid and waive
The part most SEO platforms leave to somebody else.
Connect your own Stripe account and client payments settle into it. AlmaSEO never sits between you and your revenue.
Your client clicks the link in the invoice email and pays by card. No account, no portal, no friction between them and paying you.
A client can save a card once and stop thinking about it. Recurring invoices then collect themselves.
Reminders before and after the due date on a schedule you set, and late fees applied automatically — flat or percentage — with a one-click waive when you’d rather be generous.
Plan Pro and up.
Powered byYour own Stripe accountCard paymentsAutopayDunning scheduleLate fees
Most platforms print their name on your client’s report and then sell you the privilege of taking it off. AlmaSEO never puts it there. Fill in your business name and logo and the client-facing side is yours — at every plan that includes the feature, with no branding-removal upsell, because there is nothing to remove. The same is true of every audit you hand over: the technical, AI-search, infrastructure and local reports come out under your brand too.
The PDF, the email it’s attached to, the sender name and the reply-to address are all yours. Set your business name once — until you do, the invoice falls back to ours, which is the one place worth filling in on day one.
Logo, business name, and both brand colors theme the client portal. Your client opens a page that looks like it belongs to your agency, because it does.
The only third-party name your client ever sees at checkout is the payment processor’s — and that one you want, because it’s the reason they feel safe typing a card number.
No Data Credits are involved anywhere in this area — reports, invoices and payments cost nothing per use. The performance numbers come from the client’s own Search Console, Analytics, Business Profile and Ads connections, so a report you send twice costs exactly what a report you send once costs. The only question is the plan.
Time tracking and the activity log. Tracking the work is table stakes, so it isn’t behind anything — you can start keeping the record on the cheapest plan we sell.
The Client Report Builder, retainer tracking, invoicing and payment collection. This is the tier where the record you’ve been keeping starts producing client-facing artifacts and money.
The branded client portal and cross-client profitability. The two things you only need once you’re running a book of clients rather than a handful.
Reports are sent as email and published to the portal as a web page — the PDF in this area is the invoice. And every report is composed by you: AlmaSEO will run your invoices on a schedule, but it will never auto-send a client a report you haven’t read.
Yes — the portal carries your logo, your primary and secondary colours and your business name. The client sees your agency, and there is no AlmaSEO badge to pay to remove. The same is true of the invoice: your logo on the PDF, your business name, your reply-to address and your own invoice numbering, so the client never learns what software you use.
No. The portal is one private link — no account to create and no password-reset email six months later. Generating a new link retires the old one instantly.
Not on the portal. Hours are force-hidden on every report published there — that is a rule the portal enforces rather than a checkbox you might forget, so your margins can’t escape by accident. On reports you send yourself you decide per report: hide hours, hide dates, or both. Some clients should see effort; most should see outcomes.
From two places at once, in one email. The performance half is assembled from the client's own Search Console, Analytics, Business Profile and Google Ads connections — rankings and clicks, traffic and channels, calls and directions from the map listing, and paid spend beside all of it. The work half comes from what you logged: you pick the entries, group them by category and add a personal note at the top. Anything logged as an error is filtered out automatically — a retry you already fixed is not news your client needs.
Yes, down to the individual table. Search Console, Analytics, Business Profile and Google Ads are each a switch, and every table underneath them is its own checkbox — top queries, devices, countries, landing pages and the rest. Untick what a client doesn't care about and it isn't just hidden, it's never fetched, so a shorter report is also a faster one. The selection saves against that client and becomes their default, so you set it once rather than re-trimming the same report every month.
Both, and the distinction matters less than what comes out of it. Most SEO reporting software assembles a dashboard of metrics and stops there. AlmaSEO builds the monthly SEO report your client actually receives — the performance numbers, the work you did underneath them, your branding on it — and then turns the same record into the invoice. The reporting is one step in the loop rather than the product.
Yes, by name. Alongside the headline movement in clicks and impressions, the report lists the biggest gains and the biggest drops as individual searches, with what each one did last period and how far it moved. That's the part clients actually read — "clicks are up 14%" tells them something changed, and the query list tells them what. You can compare against the previous period or against the same period a year earlier, which matters for anyone whose business has a season.
Conversions appear when the client's Analytics has key events configured — where they are, conversions lead the traffic card and carry through to each individual channel, so the report opens with leads rather than sessions. Google Ads is available as its own section covering spend, clicks, conversions, cost per click and cost per conversion with a campaign breakdown; it's switched off by default, because a spend section reading zero is worse than no spend section at all.
No. Every report is composed by you — AlmaSEO will run your invoices on a schedule, but it will never auto-send a client a report you haven’t read. Reports go out as email and are published to the portal as a web page; the PDF in this area is the invoice.
One dialog turns the work you logged into billable line items, priced at the rate implied by the retainer, grouped or itemised as you prefer. Recurring invoices run weekly through annual — regenerating on schedule, copying their line items, and sending themselves if you want them to.
Into your own account. You connect your own Stripe account and client payments settle directly into it — AlmaSEO never sits between you and your revenue. The client clicks the link in the invoice email and pays by card with no login and no portal, and can save a card once so recurring invoices collect themselves.
Yes. Reminders go out before and after the due date on a schedule you set, and late fees apply automatically — flat or percentage — with a one-click waive when you’d rather not. Alongside that, retainer pacing tracks hours agreed against hours burned on your billing cycle, and profit per client measures retainer revenue against the hours you actually logged. There is more on the hours themselves in retainer tracking.
AgencyAnalytics is a reporting tool — it displays data from other software you pay for separately. AlmaSEO does the SEO work, reports on it, and bills the client for it, at a flat price rather than per client. The full side-by-side, including where AgencyAnalytics comes out ahead, is on our AgencyAnalytics alternative page.
Open a finished report end to end — the numbers, the queries that moved, the work underneath. Then open the builder behind it and see which parts you’d switch off for this client.