AlmaSEO
All-Layer Marketing Associate
For agencies and consultants
Most agency dashboards are windows. They draw charts from tools you pay for separately, and when you’ve finished looking, you go somewhere else to do the job. AlmaSEO is the dashboard you work in — every client site, the audits, the content, the reporting and the invoice, reading off one connected system.
Search “SEO dashboard for agencies” and almost everything you find does the same thing: it connects to the tools you already pay for, redraws their numbers in your brand colours, and emails the result to your client. Useful. But it is a display layer, and it leaves the actual month untouched.
So the stack grows. One subscription for the ranking data. Another for the dashboard that shows it. A project tool to track what anyone is doing about it. A separate app to bill for the hours. Four bills and four logins to answer one question — how is this client doing, and what did we do for them? — and the answer still has to be assembled by hand.
AlmaSEO collapses that. The audit that finds the problem, the work that fixes it, the log that records it, the report that proves it and the invoice that charges for it are the same system, holding the same record. The dashboard isn’t a view of your work. It’s where the work is.
For the agency owner
You can find out, but it takes an afternoon and four tabs per client. So you don’t — until something breaks loudly enough to notice, or a client asks a question you can’t answer on the call.
For the solo SEO or small team
You’re already paying for the data and for something to do the work in. A dashboard on top of both is the subscription that’s hardest to justify, because it produces nothing — it only shows.
Not a widget library. These are the six things you actually open in a working week, and in AlmaSEO they read off one shared record rather than six integrations.
The view you open first, and the one no single-site tool can give you.
Every client site you manage in one list, each carrying its own state — so the account quietly going wrong is visible from the same screen as the twelve that are fine.
Open any client and you get their own workspace: the audits, the content, the rankings, the logged work, the reporting. Same shape for every client, so there is nothing to relearn on the twentieth one.
Agency carries unlimited sites and five team seats, with more at $12 a month each. Adding the twenty-first client changes your bill by nothing, which is not how dashboards in this category usually price — the only thing that moves your bill is hiring.
Hours per team member for the current billing period, what share of the team’s total that is, and the clients those hours went to — so the person quietly running at double everyone else shows up before they hand in their notice, and the one who’s idle shows up while you can still move work to them.
Plan Multi-site from the start. Per-site roles and the capacity view start on Pro; the extra seats are Agency.
Powered byUnlimited sites3 seats on Pro, 5 on AgencyPer-site accessFour rolesTeam capacityIndustry news feed, refreshed daily
The part of a dashboard people actually mean when they say dashboard.
Search Console, Analytics and the Business Profile are captured daily, with a monthly domain-level pull on top. You don’t schedule it and you don’t refresh it.
Charted over 30 days, 90 days, six months or a year, with KPI cards showing the change since the first day you connected — the before-and-after that makes a retainer defensible.
This is the rare corner of AlmaSEO with no plan gate and no credit cost at all. The cheapest plan we sell gets the same daily collection as the most expensive one.
Plan Every plan, including Solo. No Data Credits.
Powered byDaily captureBefore/after deltasQuality scoresContent velocity
On your logo, at your address, with no login for them to forget.
Reports on one, live performance on the other — traffic, site health, page speed and the Business Profile numbers. The client who wants to know how it’s going on the 14th opens a link instead of emailing you.
Your logo, your colours, your business name. There is no AlmaSEO badge on the client-facing side, at any plan, because it was never put there.
Point clients.youragency.com at the portal and that is the address your clients bookmark. You add the DNS records, AlmaSEO checks the domain is yours and issues the certificate — after which nothing a client sees mentions us, including the part most white-label tools forget.
Hours are force-hidden on everything published to the portal — a rule the portal enforces, not a checkbox you might forget.
The same branding carries the proposal you send to win the account: line items, a total, and accept or decline on a page with your name on it. You can see when it’s been opened, so the follow-up is informed rather than hopeful — and when they say yes they sign by typing their name, pay whatever deposit you asked for by card, and the proposal becomes a draft invoice with the same lines on it rather than something you retype.
Plan Agency.
Powered byClient portalLive performance tabYour own domainOptional client loginProposalsInstant revokeBrand colours
The half every reporting dashboard is missing.
Every action on every client site in one feed. “What did we do for them last month?” stops being an archaeology project and becomes a ten-second answer.
Which clients your team’s hours went to and what kind of work they were, for owners and managers — the number that tells you whether an account is worth keeping. Filter the stream to one person and you have their week, which is the view you want the day before a one-to-one.
The same logged entry proves the work to the client and bills them for it. One record, both artifacts, no retyping — and when three people worked on a client, the report says who did which piece rather than presenting it all as the agency’s anonymous output.
Every client carries a status — prospect, active, paused, past or churned — plus tags, an industry, a since-and-until date and a link to the site you run for them, with search and filters across the whole list. Already keep that list in QuickBooks? Export it and upload the file: AlmaSEO reads the QuickBooks column names on its own, skips the clients it already has, and when two records turn out to be one person, merges them field by field with every invoice following.
Plan Time tracking is free on every plan. Team views and the client directory start on Pro, which runs a team of three.
Powered byActivity streamTeam hoursFilter by memberWork categoriesPer-site logsClient directoryQuickBooks importBulk edit
The number most agencies find out too late.
Hours agreed against hours burned, on your billing cycle. Overage rolls forward or gets written off at close — your call, before it becomes an argument.
Retainer revenue measured against the hours you actually logged. The client who feels fine and is quietly losing you money shows up here and nowhere else.
The same hours feed workload signals, so an account eating your team’s capacity is visible before someone burns out on it.
Plan Retainer tracking is Pro. Cross-client profitability is Agency.
Powered byRetainer pacingOverage rolloverProfitabilityPortfolio roll-up
The line no other tool on this list crosses.
Connect over SSH, or through Cloudflare and GitHub. From inside AlmaSEO you can change the thing the audit just complained about, rather than exporting a list for somebody else to action.
Ask Alma answers questions spanning your whole book — read-only, so it advises and the Workspace acts. Two different powers, deliberately kept apart.
Everything above shows you the month. This one changes it. It’s why “dashboard” undersells what you’re looking at.
Plan Pro and up.
Powered bySSH accessCloudflare & GitHubAsk AlmaRead-only by design
If you compared AlmaSEO against DashThis, Whatagraph or Databox on a feature grid, these are the rows you’d lose. Worth knowing before you switch, because two of them are dealbreakers for some agencies and no amount of our copy changes that.
You cannot lay out your own canvas, resize tiles or invent a metric. The client report has a checkbox per section and per table, which is real control — but it is choosing from what exists, not designing a dashboard. If your pitch depends on a bespoke layout per client, that’s a genuine miss.
Search Console, Analytics, the Business Profile and Google Ads. No Facebook, no LinkedIn, no TikTok, no email platform, no CRM. AlmaSEO is an SEO system that reports, not a marketing dashboard that aggregates — if you need paid social beside organic in one view, you need one of them, not us.
The client portal is a web page. It carries your logo, your colours, your business name and now your own hostname, and it works perfectly well on a phone — but it is not an app with your name on it in an app store, and some agencies sell that. If a client-facing app is part of your pitch, a reporting suite that ships one has something we don’t.
AlmaSEO’s own tracking builds forward from the moment a client is added — there is no backfill of the years before that, beyond what Search Console and Analytics will hand over themselves. A dashboard tool you have been running for three years has three years of its own charts and this will not, on day one. It is a real gap and it closes on its own, which is a strange thing to sell but an easy thing to plan around: connect the client before you need the chart.
The trade is deliberate. Those tools connect to more things and draw them more flexibly, because displaying is all they do. AlmaSEO gives up some of that to be the place the work happens — and a dashboard you can act from is worth more than a prettier one you can’t. There’s a fuller side-by-side on the AgencyAnalytics alternative page, including where they come out ahead, and the same treatment of the research suites on the Semrush alternative page.
One price for the platform, whatever number of client sites you point it at. The only question is which surfaces you need.
Daily performance collection and the growth charts, time tracking and the activity log, and multi-site working. The tracking half of a dashboard isn’t gated at all — you can watch every client from the cheapest plan we sell.
The client report builder, reports that go out on a weekly, fortnightly or monthly schedule, retainer tracking, invoicing and payment collection, and the AI Agent Workspace. This is where the dashboard stops describing the month and starts producing client-facing artifacts, money, and changes to the actual site.
The branded client portal on your own domain, proposals that clients accept on a page carrying your name, room for the team to grow — five seats instead of Pro’s three, and more at $12 a month each — cross-client profitability, the credentials vault, and the activity stream across every client. The things you only need once you’re running a book rather than a handful.
Data Credits are a separate thing from the plan, and worth understanding before you compare prices: the tracking, reporting, invoicing and portal cost nothing per use. Credits are spent on the on-demand research calls — competitor and keyword data that costs real money to fetch — and Agency starts with 25,000 of them, yours to keep rather than a monthly allowance.
Usually it means a reporting layer: you connect the tools you already pay for, it redraws their numbers in your branding, and it emails or hosts the result for your clients. That is what most products on this search result are. AlmaSEO uses the word differently — the dashboard is the workspace itself, where every client site, its audits, its content, the logged work, the client report and the invoice all live on one record, so the dashboard is where the month happens rather than a picture of it afterwards.
Those are display layers, and good ones. They connect to dozens of platforms and let you lay out a canvas however you like, but they produce nothing — you still buy the ranking data somewhere, do the work somewhere, and bill somewhere. AlmaSEO does the SEO work, records it, reports on it and bills for it. The honest trade is that they connect to far more sources and offer drag-and-drop layout, and we don't.
No. It's one price for the platform regardless of how many client sites you point it at — Agency carries unlimited sites. Adding your twenty-first client changes your bill by nothing, which is the main pricing difference from dashboard tools in this category, most of which scale with client count. The one thing that does move the bill is hiring: five team seats are included and further seats are $12 a month each. That's a meter on the size of your team rather than on your success at winning work, and it's the trade we'd rather make.
No, and this is the clearest thing a general dashboard tool does better. There is no drag-and-drop canvas, no resizable tiles and no custom metric builder. What you do get is control over the client report at the level of each section and each individual table, saved per client so it becomes their default. That's choosing from what exists rather than designing your own.
Google's: Search Console, Analytics, the Business Profile and Google Ads. Search Console, Analytics and the Business Profile are captured daily on their own, with a monthly domain-level pull for keywords ranked and estimated organic traffic. There is no Facebook, LinkedIn, TikTok, CRM or email-platform connector — this is an SEO system that reports, not a general marketing dashboard.
No, and it's the rare corner of the product that isn't. The daily collection and the growth charts are on every plan including the cheapest, and they cost no Data Credits at all. One caveat worth setting expectations on: the data builds from the day you connect, so a brand-new account has collection running but not much history to chart yet.
Yes, on Agency. Each client gets a branded page on one private link with no login to create — reports on one tab and live performance on the other, carrying traffic, site health, page speed and the Business Profile numbers. Your logo and colours are on it, it can sit on your own domain rather than ours, and there is no AlmaSEO badge to pay to remove. Your hours are force-hidden there as a rule the portal enforces, not a setting you could forget. If a particular client would rather sign in than keep a link, you set that one an email and password; the link keeps working either way.
Yes, and that's the part that stops it being a dashboard. On Pro and up you can connect to a client's site over SSH, or through Cloudflare and GitHub, and make the change from inside AlmaSEO rather than exporting a list of recommendations for somebody else to action. Alongside it, Ask Alma answers questions across your whole book of clients — read-only by design, so it advises while the Workspace acts.
That's what retainer pacing and profit per client are for. Pacing tracks hours agreed against hours burned on your billing cycle; profitability measures retainer revenue against the hours your team actually logged, per client and across the whole book. Because the hours come from the same log that feeds the client report, it's measuring real logged work rather than what anyone remembers.
The demo is the real product with three clients already in it, and no signup. Start on the screen that lists them, then open one and look at the growth charts or the portal that client would get.